This series is for small and start-up businesses. If you are light on cash, but have the time to do things yourself, these tips are for you. If you have made any of these common mistakes, don’t worry! With each posting, I will tell you how to quickly and inexpensively fix the problem. (Originally posted…
As a marketing consultant, I help clients update collateral materials and websites frequently. However, the old proverb…“The shoemaker’s son always goes barefoot” certainly applied to my woefully dated website I created back in 2004. So, I made a resolution to update my website this year. A friend, who developed my previous site, suggested I look into WordPress. After doing…
There are lots of great reasons to send out a press release. My clients typically do it to keep their name in the news and gain credibility as being an expert in their field. If you need some idea starters, I have created a helpful list: 10 Great Reasons to Send Out a News Release…
I launched my business facebook page two years ago when I realized my professional contacts were seeing a little too much personal information on my regular page. (Now, there are more facebook settings to control who sees what, but that wasn’t an option back then.) I was skeptical about using facebook for business-to-business marketing, so I…
As a marketing consultant, I “practice what I preach” for my clients. I force myself to do the same things for my company that I suggest they do for theirs. My desire for “firsthand” experience also goes beyond just doing what I tell clients to do. I also use my own company as a guinea…