NEWS RELEASE
Atlanta, GA, June 20, 2017 – Lori Tilt Koepka, owner of Tilt Marketing, is presenting a 90-minute workshop titled Marketing Made Easy at the Atlanta Build Expo. The Expo will be held at the Georgia World Congress Center on July 12-13, 2017. Koepka will present her session on Wednesday, July 12 from 11:30 am – 1:00 pm.
Marketing Made Easy – How to Find the Right Mix for Your Business:
This Marketing Made Easy session is designed for business owners and marketing representatives who are confused about their options. Business owners and marketing team members will gain tips on how to prioritize activities and also select a marketing mix that works well for their situation. Koepka will discuss the differences between B2B (business-to-business) and B2C (business-to-consumer) marketing strategies in the construction industry. Attendees will learn about new marketing opportunities, such as leveraging social media. They will also learn about the importance of traditional marketing activities, such as face-to-face meetings, that are still relevant.
Koepka will explain how to set SMART marketing goals. Attendees will gain tips on how to create a program that generates the right leads for a business, and the importance of connecting with past, present and future clients. In addition, she will review marketing basics and discuss how to layer advanced strategies such as publicity, online marketing and social media programs into a mix. Attendees will receive a handy one-page checklist to help them create the right mix for their business.
About the Atlanta Build Expo:
The Atlanta Build Expo will be held at the Georgia World Congress Center on July 12-13, 2017. Attendees may select from over 20 expert complimentary classes. Additionally, the expo area showcases the latest products and services available for the construction industry. Anyone working in the industry may register for free for both the educational sessions and for entry into the expo area. Attendees may register at: www.buildexpousa.com.
About Tilt Marketing:
Tilt Marketing was established in 2001. Lori Tilt Koepka, the firm’s owner, has over 25 years of marketing experience. Her clients include general contractors, construction consultants, real estate developers, architects, interior designers, engineers, residential remodelers and luxury product lines. As a representative of long-term client Speedheat U.S., she is active with the National Association of the Remodeling Industry (NARI) and the National Kitchen & Bath Association (NKBA). She holds a degree in public relations from the University of Georgia.
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