Synergy in Online Marketing: Creating a Sum Greater Than the Parts In an online world, individual online marketing strategies are combined to create an effect greater than the sum of their parts. However, this concept is confusing to many people, because it is often explained in an overly complex manner. If you are trying to…
Success Starts with Smart Marketing Strategy I work with many clients in the design and construction industry. To quickly explain the importance of marketing strategy, I ask if they would build a house or office without a plan or blueprint. The answer of course is NO! Then I ask if they have a solid marketing…
Over the past 15+ years, I’ve helped many business owners solve marketing problems and grow their companies. Most of my clients are established small to mid-size businesses. However, I’m often asked for advice from start ups, micro businesses and companies with 1-3 employees. Here are some of my favorite free or inexpensive marketing tips for…
If you need a speaker for your next association meeting or professional event in the Atlanta area, please keep me in mind. I make presentations for professional associations in the commercial and residential design and construction industry. I’ve presented at the Atlanta Build Expo, Greater Atlanta Home Builder’s Association (HBA) Marketing Council, the Atlanta Chapter…
Are you putting too many eggs in one marketing basket? In other words, are you too focused on either digital marketing or traditional marketing techniques? Not being properly diversified is an easy mistake to make, and it’s imperative you fix the problem. I learned this lesson the hard way. In 1990, I started working for…
What is Inbound Marketing? Why Should I Consider This for My Business? Inbound marketing focuses on creating and sharing quality content via blog posts and articles, videos, social media posts and integrated keywords for search engine optimization (SEO) to draw or attract visitors to your site. Many people also refer to inbound techniques as content…
The Atlanta Build Expo 2018 is a Free Conference for Companies in the Design & Construction Industry July 11-12, 2018 – Georgia World Congress Center Registration for the Atlanta Build Expo 2018 is free for both the educational sessions and entry into the expo area. Attendees may select from over 20 complimentary expert classes. Lori Tilt Koepka, President of Tilt…
NEWS RELEASE: Atlanta, GA, June 12, 2018 – Lori Tilt Koepka, President of Tilt Marketing, will be moderating a two-part panel discussion titled Balancing Digital Marketing with Traditional Tactics – Part 1 & Part 2 at the Atlanta Build Expo. The conference is for companies in the building and construction industry, and the show will…
Many people think of trade shows as mega events for large companies. However, there are many regional and local events geared toward small and mid-sized businesses. If your company is considering participating in small trade shows or table top events, and you don’t already have a plan in place, here are some helpful tips to…
The holidays seems to come around faster and faster each year! I’ve noticed this myself and heard the same thing from my clients. With Thanksgiving just around the corner, there is still a small window of time to send out holiday cards and gifts to business clients. Calendar Magnets This year, I sent out Thanksgiving…