While it is very common for businesses to hire accountants and attorneys, some business owners are reluctant to bring in marketing assistance. However, a skilled marketing consultant can bring great value to your team and often dramatically improve your marketing results.
Many companies would benefit from an experienced marketing director to help them develop their overall strategy and accomplish key projects, but most small companies simply can not afford to hire a senior level, full-time marketing executive. In these situations, a marketing consultant can often serve as an affordable alternative and bring much needed skills to the table.
Here are several reasons to consider adding a consultant to your team:
Add “Seniority” Without Adding Staff:
A marketing consultant can allow you to affordably add a senior business development or marketing executive to your team on an “as needed” basis. They can also mentor and train junior employees to boost productivity.
Gain Specialized Marketing Expertise:
If you need to address specific marketing issues on a project-by-project basis, a marketing consultant is a great resource. For example, a consultant can help develop a corporate identity package or develop a direct marketing campaign.
Overcome a Personnel Shortage:
A marketing consultant can provide you with qualified, temporary assistance to get you through a crunch. Also, there are no costly employee benefits or taxes to pay.
Get Relief from Deadline Pressures:
When multiple priorities come crashing in all at once, a marketing consultant can help you meet your deadlines without compromising quality.
Benefit from an Outsider’s Perspective:
A marketing consultant can offer you unbiased recommendations and provide you with a second opinion to help you make informed business decisions.
Make the Most of Your Time:
Think about the marketing activity you enjoy the least. Now, think about handing that activity off to a qualified consultant. With a good marketing consultant in your corner, you can get more done and make the most of your valuable time
Tips for Selecting a Good Fit for Your Business:
In selecting a consultant, it is important to identify your goals and find someone to work with you as a ‘partner’ in the process. You should feel comfortable exchanging ideas and brainstorming with them.
To avoid surprises, it is important to clearly define the work to be accomplished and the corresponding compensation up front. Many consultants also work with a team of other resources and can help pull in the right specialists on an as-needed basis. Therefore, it is a good idea to search for someone who is well-connected and highly resourceful.
To find a consultant that matches your needs, start by asking locally and/or within industry-related groups for referrals and screen them thoroughly. Check out their website and social media pages. Google their name and the company name to cross check their reputation. I’ve heard horror stories about consultants promising to fix every problem under the sun especially when it comes to online marketing. There is no silver bullet or magic marketing pill, so do a little homework and use common sense before you shell over a large retainer. (I will now step down from my soap box.)
By adding a quality marketing consultant to your team, your business is one step closer to reaching its goals. When you improve your marketing, you will achieve better results. Here’s to your future success!
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